Meet Phil Cannella
Phillip Cannella is no stranger to either strength or adversity. In fact, Phil Cannella credits his success in life to the challenges he faced as a kid growing up in a blue-collar suburb of Philadelphia, and later in life as a door-to-door insurance salesman who lost his life-savings only to get it back and then some, as founder of a multi-million-dollar financial enterprise.
Phil Cannella is an inspiring story knit together by persistence and determination, old-fashioned grit and just plain hard work.
And, if life is a book, Phil Cannella is busy preparing the next exciting chapters, which for those who know Phil, isn’t surprising. One of his favorite “Phil-osophies” goes like this – If you stay in a groove, you get into a rut. The trick is to get in a groove and then improve.
Learn More About Phil
- When he’s not working, Phil Cannella is always seeking ways to give back, so it was fitting that Crash Proof Retirement® participated in CBS’s WOGL 98.1 Radiothon to benefit the Children’s Hospital of Philadelphia. All told, Crash Proof Retirement donated more than $325,000 – the largest single donor the Radiothon ever had.
- Together with Joann Small, Phillip Cannella has donated thousands of dollars to the National Liberty Museum, Vietnam Veterans of America – Chapter 1068, the University of Pennsylvania, Liberty USO, and many other local non-profits.
- Phillip Cannella also founded and is CEO of Retirement Media, Inc., a media company dedicated to providing truth to the American retiree – stories about financial truth the mainstream media doesn’t report on.
As one of five kids, Phillip Cannella grew up in a working-class Philadelphia suburb. His family lived with his grandparents to make ends meet. Phil Cannella was an energetic boy labeled as a troublemaker, because of his dyslexia and the fact he just couldn’t sit still – something that he turned into an asset later on. Back in the 1950’s, there was no terminology or treatment protocols for today’s ADHD (Attentive Deficit Hyperactivity Disorder).
While his other classmates moved on to third grade, Philip Cannella was left behind. But that didn’t stop Phillip Cannella’s determination to succeed. He used sports to channel his energy in middle and high school.
Inspired by President Kennedy’s national physical fitness challenge, Phil Cannella competed in the US Marines Youth Physical Fitness Program and finished first overall. He beat 400,000 competitors nationally and was awarded an athletic scholarship by General Foods.
US Marines Brigadier General EB Meyer thought highly of 19-year old Phillip Cannella and gave his written endorsement of Phil Cannella’s self-discipline and leadership ability to influence others for the greater good.
Inspired by Brigadier General Meyer, Phillip Cannella entered the Reserve Officers Training Corp. of the US Marines and later received an honorable discharge.
Philip Cannella went on to Cheyney University, but after one year, his grandfather suffered a stroke. Phil was forced to drop out of college to support his immediate family and pay for nursing home bills. He just couldn’t understand why after working a lifetime, people could lose their entire retirement nest egg paying for medical bills, nursing home facilities and help with daily living tasks.
Wondering how he could help others avoid the same precarious situation, Phillip Cannella went to Harrisburg to research the insurance industry. What he found was astonishing and marked a real turning point in Phil’s life. He discovered something called a nursing home rider which provided extra coverage for basic at-home care.
At that point, Phil Cannella felt that everyone should be aware of these coverage options. He studied to get his life insurance license and began selling nursing home insurance door-to-door.Things were going well for Phillip Cannella, but another difficult crossroad lie ahead.
Having built a nest egg, Phillip Cannella invested his hard-earned retirement money with a so-called reputable securities broker. Then 9/11 came and the stock market closed for three days. In the subsequent crash, Phil lost $400,000 of his $600,000 retirement portfolio. Phil Cannella learned quickly that the financial industry is stacked against the average retiree due to stock market volatility and biased financial reporting from mainstream media. As it still is today, Phillip Cannella realized back then that mainstream media is own by only a handful of media conglomerates whose stock is publicly traded on Wall Street. [Viacom (CBS), Comcast (NBC, MSNBC, CNBC), Walt Disney Corp (ABC), Time Warner (CNN) and 21st Century Fox (FOX News).] It was clear to him that these major media conglomerates were focused on herding the public into the stock market through their reporters and journalists.
After personally experiencing the sting of Wall Street through one of its brokers concerned only with his own best interest and not Phil’s, Phillip Cannella came across a financial statement from a well-known international life insurance carrier showing a positive interest return through the market crash of ’01-’02. He began researching this investment and discovered a way to use a collection of them to grow clients’ money, while keeping them safe from another market catastrophe. This is how the proprietary Crash Proof Retirement System came to be.
Phillip Cannella sought out a specific grouping of these investment vehicles that could provide guaranteed principal protection, no fees, liquidity, and tax-favored income strategies. Phil Cannella found the answer – guaranteed financial investment vehicles based in the life insurance industry that could offer steady growth and at the same time, protect from market losses. He coined them as Crash Proof Vehicles.
Later in that same decade came a second devastating market crash, leaving those in or near retirement who invested in securities feeling the most pain. Realizing the American public was cautious to once again invest their life savings, Phillip Cannella was very understanding as to their reluctance.
As an extension of Phil Cannella’s passion for being consumer advocate, it made perfect sense for Phil Cannella to take his safe investing retirement message to the airwaves. In 2008, Phillip Cannella created The Crash Proof Retirement Show® to educate the public on his Crash Proof Retirement System, the backbone of which is Crash Proof vehicles that give retirees peace of mind knowing that their retirement savings is not only growing with the potential of double-digit returns, but are also protected from Wall Street’s market crashes, such as the ones in 2001 and 2008. Using his own money and building a state-of-the-art broadcast studio, Phil Cannella, along with Joann Small, CEO of Crash Proof Retirement can be heard weekly on Saturday and Sunday discussing everything from the dangers of variable annuities to investment suitability on the Crash Proof Retirement® Radio Show airing on Philadelphia’s Talk Radio 1210-AM, WPHT and South Florida’s Legends Radio 100.3 FM.
In 2016, Phillip Cannella opened the South Florida Regional Crash Proof Retirement® office in Palm Beach County, FL to serve the vast number of retirees in that area.
Today, Crash Proof Retirement® has more than 5,000 happy clients and over 300 of those gave very favorable testimonials about Phillip which can be viewed on Crash Proof Retirement’s® YouTube channel.