Phil Cannella – Phillip Cannella News: Phil Cannella has made a name for himself as a man who believes and fights for a cause. Phil Cannella started his career in the 1970s pioneering long term care. While today Phil Cannella is well known for Phil Cannella’s Crash Proof principles, there is yet an even more insidious threat to one’s nest egg. If it is not a market crash that can wipe out your life savings, it is the need for nursing home care as one ages. Phil Cannella understands how the need for long term care can cost tens of thousands of dollars, if not in excess of $100,000 a year. Imagine having to sell your assets or being unable to leave anything for your children because you had to spend your life’s savings to get the care you need when you have aged.
For Phil Cannella the solution became simple, provide seniors with a solution to this problem by offering them long term care insurance that could provide them with care as they age.
As our children grow up, many of them are now in the sandwich generation, that generation where they are raising their own kids on the one hand and taking care of their parents on the other hand. With this generation it is common to see kids, parents and grandparents all living under one roof.
Phil Cannella recognized the difficulty this posed for people and became a leading pioneer for long term care.